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Business Profile: Rockwood Tree Service 

May 4, 2022 | Kayla Anderson

In business since 1986, Rockwood is a full-service tree care and removal company specializing in stump grinding,

tree trimming/pruning, tree removal, and defensible space compliance. Owner Beth Moxley says that there has been a lot going on lately with wildfire danger which is why collaborating with people on their defensible space is a priority for them. 

“The most important thing is to rake all your pine needles once a year in the spring for defensible space and contact the North Lake Tahoe Fire Protection District and have a defensible space inspection done. There’s a $1,000 rebate available, and each year they choose a specific area. Each homeowner is eligible for that $1,000 rebate in that area,” Moxley explains. Inspections through the NLTFPD are free, and the fire department is very helpful and accommodating. 

Moxley says it’s also important to clear any dead or diseased trees, as Incline Village has a big bark beetle problem right now. 

“The red turpentine bark beetle is aggressive. The top of the pine tree goes first, and if you don’t take care of that, then you’ll lose all your other pines around it. 

She adds that there’s a lot to do in the spring, and the best way to get your property ready is to get a jump on those pine needles and consider talking to your neighbors and ordering a 30-cubic-yard dropbox from Empire Contractors. You want to rake your entire property and keep a 30-ft. clearance around your home year-round. 

“I believe it’s $565 for a dropbox, and they drop it off in your neighborhood. All your neighbors can rake and load the dropbox and share the cost and they come to pick it up, and they take it to the dump. It’s a very cost-effective way and encourages your neighbors to get compliant with defensible space. The more neighbors that comply the safer your neighborhood will be. 

“We want people to take the opportunity to educate themselves about wildfire danger, especially when it comes to bonfires and firepits,” Moxley adds. 

Visit Rockwood Tree Service online: www.rockwoodtreeserviceca.com

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Business Profile: Ninja Tree Care

April 27, 2022 | Kayla Anderson

In 2016, Kathrine “Sunshine” Rieger started Ninja Tree Care in Incline Village and has been helping residents with their tree removal and yard cleanups in the IV/CB community ever since. Living in Incline for 17 years, she has experience in firefighting, working for other local tree companies, and climbing towers with NV Energy to get more climbing experience before opening her own business. 

Sunshine likes showing people how to take care of their own trees and creating defensible space to keep things more affordable for them, stepping in and doing a job only when necessary. 

“I explain to people what the fire department is exactly looking for on taking care of those trees and how to remove branches safely without damaging them. You’re looking to create defensible space in the first 30 feet next to your house. Pine needles can be done year-round; keep in mind that the fire department is looking for that fine flammable forest fuel next to your home to be cleared. It’s about protecting your house from the forest and protecting the forest from your house.”

She says it’s ideal to look at the property when the snow is melted out, especially for new homeowners because they may not know what’s underneath. The North Lake Tahoe Fire Protection District is also a valuable resource for how to create defensible space. 

“The more houses we get in compliance then the better it is for all of us. It doesn’t matter if you use us or another tree company, the most important thing is we’re getting defensible space done on every house in the community,” she says. 

For more information on Ninja Tree Care, call 775-629-2687 or visit its Facebook page at https://www.facebook.com/ninjatreecare.

*This article was originally published in the Spring 2022 issue of LIVE.WORK.PLAY.* Read all issues here: https://inclinevillagecrystalbay.com/about-us/communications

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Business Profile: High Community Gardens Nursery

April 27, 2022 | Kayla Anderson

With more than three decades of experience in landscape design, High Sierra Gardens owner Dan Yori has learned a thing or two about helping people freshen up their homes, yards, and gardens to impress their friends and neighbors and keep things blooming regularly throughout the summer. He has worked on more than a thousand homes in Incline Village over the years, from Lakeshore Boulevard up to Upper Tyner. 

Yori bought High Sierra Gardens in 1984 and when asked what his advice is for people getting their home ready for summer, he replies, “Number one: don’t do anything until the snow melts. Heavy snowstorms this past winter caused a lot of small bushes and shrubbery to break. You want to evaluate what you’ll need to do to fix that but, in the meantime, anticipate more storms.”

His main advice is to just be patient. 

“I’ve had the nursery for 39 years and people are coming in asking when we’ll get things in. I learned my lesson by bringing things in too early and having to move all plants inside when temperatures drop, or it snows again. There are so many new people here who come in and want to buy plants now, but they don’t know the mountain climate; what grows when, where, why, and how.”

Visit High Sierra Gardens Nursery at 866 Tahoe Boulevard or online: https://www.highsierragardens.net

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Business Profile: Move Mountains

January 21, 2022 | Meghan Ochs

At Move Mountains, a membership-based leadership and coaching program for individuals and organizations, COVID-19 and the challenges the pandemic presented required its leader, Charles White, and his team of facilitators, to take a play out of their own handbook. Move Mountains had already been running a successful adventure-based leadership program; however, when the world began socially distancing, the outdoor adventures that Move Mountains organized, and the natural opportunities for personal growth that they present, came to a screeching halt. This global change forced Move Mountains to reevaluate how they were operating and take the same steps which they ask of their own clients. Over the course of 9 months, the organization put in the work and evolved. Move Mountains averted its attention inward, created a new intention about their level and type of engagement with their clients, and then took specific action to create a sustainable change about their operation. The results have been better than they could have anticipated. 

The core of what Move Mountains offers their clients has not changed; effective leadership training through a transformative and guided personal care journey. What has changed however is the method in which this journey is created and how it is delivered. The three words, attention, intention, and action have always been at the center of what Move Mountains focuses on. Charlie and his impressive team guide their clients to bring these three things into alignment so they can show up as their best selves. This approach requires clients to draw attention inward while working through the tough questions and situations that leaders often face with the intention of creating actionable positive change. Prior to COVID, this meant taking leaders outdoors on exciting and challenging recreational adventures to push them in a physical, naturally adverse environment. Simultaneously. leaders would facilitate tough conversations about socio-emotional issues related to their goals of personal growth and leadership. Now, post-COVID, Move Mountains has moved from an adventure-based model to a club-based one. The clients of Move Mountains are largely the same, individuals who are committed to personal growth, mindfulness, and personal and professional wellness. Typically, they are leaders in their field, and like most leaders, they are risk-takers and adventure seekers. Now, rather than one-off events in the beautiful Sierra Nevada Mountains, Charlie and his team offer memberships that provide monthly trainings, skill-building workshops, guided meditations, and regular practice sessions to help apply what they have learned. Adventure-based learning is still a part of the deal, but now, rather than being the primary leadership product, it is ancillary.

For Move Mountains, this change was a huge pivot. It is not that what they were doing before was ineffective, but like any good leader, they recognized a changing environment requires adaptation. Charlie and his team did exactly what they asked their clients to do, commit to the process by looking inward, asking the tough questions, and recognizing both their strengths and blind spots. Move Mountains is adamant about using the word blind spot vs weakness. A blind spot, while we may not always know what it is in it, generally we are aware of its existence. Contrarily, a weakness may be less obvious or identifiable. The self-evaluation approach of noting both strengths and blind spots allows Move Mountains to offer a more exhaustive range of coaching and leadership offerings to their clients. Their new membership platform takes a three-fold process which includes coaching, training and practice, and adventure. 

It is obvious that the Move Mountains team is reinvigorated by their new mindful leadership club format. Short-term events like their adventure packages are great openers, but as Charlie noted, “Sustained behavioral change takes time, plus consistent advocacy and support. We offer leadership skills but this type of change is a personal journey. We are here to help clients find their way, not to tell them the way.”  Clients of Move Mountains must be ready to have conversations about self-worth, self-esteem, conflict, and conflict avoidance, just to name a few. Commonly the Move Mountains team will see clients who want to create change in a specific area of their professional or personal life. This concept of separating the various spheres of life is discouraged since strengths and blind spots show up regularly in all areas. The goal at Move Mountains is to improve the overall, “Personal wellness to professional success works. It is an illusion that they are separate, ” explained Charlie. We want to build resilience and adaptability to chaos and evolving business and personal climates. Strength is gained from adversity, whether personal or professional.” Through coaching, training, guided practice, and the occasional adventure, Move Mountains provides its clients with practical tools and strategies for their overall success. Their new business model is proof that their coaching and leadership strategies are effective. In 2021, Move Mountains has formally become a product of their own product. 

For more information and a list of upcoming events visit Move Mountains online.

*This article originally appeared in the Fall 2021 edition of LIVE.WORK.PLAY.*

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Business Profile: Sierra Mobile Storage

January 12, 2022 | Meghan Ochs

For many people COVID has been a great reminder of what is truly important. This has been true not just in the professional lives of many, but also in personal and private spaces. This past year and a half historic numbers of people have uprooted their lives and taken big gambles on major life changes such as moving and changing jobs. These life-altering events often require organization and space, enter Sierra Mobile Storage.

Perhaps one of the reasons Staci and Luke Stevenson, the dynamic and incredibly supportive husband and wife duo and owners of Sierra Mobile Storage, are such fervent believers in what they do is because they can relate to the needs of their customers. When the pandemic hit, the demand for Luke’s artistic talent as a local musician changed drastically. Staci who had been helping manage Luke’s musical career and operating high-end vacation and rental properties also saw a change in her career. Both had always been interested in the storage business.

For years they were already students of the industry and its nuances, attending seminars and doing research to one day possibly make a switch. They were prepared to leave their careers at the end of 2021; however, COVID forced their hand early and they placed all bets on starting a new business and adventure together.

Their professional move came with a personal one as well when they left Incline and moved to Reno. Their decision to leave Incline after living there for decades was not an easy one. They are nothing if not a product of their own product, their move and investment in this new large business has been taxing, Staci notes, “We did not realize we were getting into the stress management business.” The events of life, and all of the organization that come with it, can be incredibly stressful and Staci, Luke and their company are here to ease the burden. Staci especially loves connecting with the customers. She excels at getting to know them, their needs and helping them through their transitional phase, whether it is a move, remodel or something else. Luke noted that they have over fifty 5-star reviews on Google and credits all of that to Staci whose favorite part of their job is answering the phone and offering her personal touch. Staci understands that just like her and Luke’s decision to place all of their chips on the bet of their new business, many of their customers are taking similar risks or making big changes when they call to ask for help with their storage needs.

In addition to the personal component that this happy and professional couple obviously provide to their customers, their company also offers a few incredibly rare advantages over other traditional storage options. Their containers come in two sizes, 16’ and 20’, and they are capable of being stored in some tight and unusual spaces that other companies simply can’t match. Sierra Mobile Storage uses a remote control forklift which gives them a storage advantage that no one else can offer. This is critical to providing outdoor storage options in the rugged alpine environment of the Sierra. Also, many of their storage containers are beautifully wrapped and designed to blend in with the natural surroundings at their location. The others are white with a Sierra Mobile Storage logo which just happens to be a silhouette of the Sierra Nevada Mountains. Both container types are emblazoned with the friendly reminder, ‘locally owned and operated.’ Customers can choose which wrap they prefer.

The difference between a small, locally owned business, and a larger corporate-run one is often one offering individual connection, accessibility, and exceptional customer service. Staci and Luke Stevenson, and their company Sierra Mobile Storage, exemplify every positive dissimilarity between these two types of business. While they are obviously passionate about what they do, and the quality of product they offer, they are also in business to help change the storage industry. Max be placed, that they succeed.

Learn more about Sierra Mobile Storage.

*This article originally appeared IVCBA’s Fall 2021 Live.Work.Play.

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Business Profile: Menath Insurance Family Owned for 40+ Years

January 4, 2022 | Kayla Anderson

Founded in 1981 by Mike Menath, Menath Insurance has grown to be one of the most trusted and respectable insurance companies in the Lake Tahoe area. 

Having a “passion for protection,” Menath provides its clients with all kinds of insurance and are happy to be able to help their clients in times when they need it the most. And being 40 years in business with offices in Incline Village, Reno, South Lake Tahoe, and Susanville, the Menath family shows no signs of slowing down. 

Scott got hooked on the insurance business after moving to San Diego and getting a job with an insurance company after college to “dip his toe in the water” as he says. He found that he loved it and moved back to Incline Village to collaborate with his dad. 

While running an insurance company in Lake Tahoe can be challenging (mainly insuring those in wildfire risk areas), Scott is determined to give insurance companies a better name; his favorite part is helping people get back on their feet. And after seeing the response to the recent Caldor Fire, Scott has full faith that Lake Tahoe is one of the best places to be in times when disaster strikes.  

“There’s an intrinsic value for Tahoe that can be underwritten for. In this last fire, departments from all over the country came to save this place, it’s the jewel of the West. Tahoe is so responsive…if you look at the numbers, there’s zero change in risk in the last 30-40 years. I’m incredibly grateful for everything the fire departments have done for our communities,” Scott says. 

Although his dad Mike stepped back from the day-to-day operations in June 2021, he is still active with local fire boards to help keep people insured in this area. 

“I’m in a business when I see people at their worst and nothing makes me more pleased than to give them a check and help them rebuild. It’s part of an effort to give insurance a better name in the industry,” he says. 

Visit Menath Insurance 

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Business Profile: Keeping it in the Family: Azzara’s Italian Restaurant

December 27, 2021 | Kayla Anderson

On a weekday night in the shoulder season, people are trickling into the popular IV Italian restaurant to get hearty, traditional meals crafted with love. 

Azzara’s has been around since 1956, when Sam Azzara used his mother Vita’s recipes to open a restaurant in Stanton, California. He relocated to Incline Village in 1978 and opened a location here, quickly becoming an integral part of the community. 

Meanwhile, Sam’s youngest daughter Andrea graduated from IHS and went to school at University of Nevada, Las Vegas on the millennial scholarship. She loved to cook and graduated with a degree in culinary arts management, moving back to Northern Nevada. In 2007, Andrea and her husband Cord Gitchell took over Azzara’s.  

A lot has changed over the years, but Azzara’s has come out stronger than ever. Sam passed away in 2018 and the Gitchells are currently raising three sons: 15-year-old Tate, 12-year-old Dane, and 9-year-old Mac. Especially during the pandemic, it helped to have them around.  

“Tate is old enough to work now, it’s a huge gamechanger. He helps me unload food, he busses tables; he’s just as capable as any of my adult staff,” Andrea says. She also credits the continued success of Azzara’s to their ability to adapt quickly, implementing carry out, online ordering, and delivery services when they reopened. 

Azzara’s treats their staff well, allowing them to keep 100 percent of their employees when things started opening back up.  For instance, just look at head chef Valentina Medina and Zoelia Medina who’ve been with the restaurant for more than 40 years.

When asked whether her sons have expressed interest in taking over Azzara’s, Andrea replies, “Hopefully one of them will take it over. They’ve all talked about it…one will say, ‘When I run this place, I’m going to be the bartender and you’re going to do dishes or something like that,’ but that’s just them being boys,” she smiles. However, Andrea is adamant about encouraging her children to follow their hearts and pursue their own interests.

Only time will tell…Andrea and Cord were young when they took over the business and still have a lot of years left. And although it’s hard running Azzara’s without her dad around, fortunately being involved in the restaurant helps keep his memory alive. 

“People loved to see him, running around bussing tables, and we were always telling him to slow down,” Andrea says.  

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Business Feature: The Potlach

December 10, 2021 | Kayla Anderson

Celebrating 50 years in business, Lisa and Aaron Nelson sell unique jewelry and gift items that make it one of the best boutique shops to visit for any occasion. The Potlatch was originally started by the Ross family on Ski Way in Incline Village and bought Native American jewelry from Lisa’s grandparents who were traders. The Ross’s sold the business to the Olsen family, who then sold it to the Wurtele’s (Lisa’s grandparents) eventually took it over. Lisa and her mother Lynn Brown lived in the house behind the store, and Brown eventually bought the store and moved it to the Raley’s Shopping Center. 

Lisa took over The Potlatch in 2010 and still enjoys curating jewelry and other gift items from small mom-and-pop businesses. From home décor items to skincare, clothing, and children’s products, The Potlatch has it all. And while COVID-19 created some challenges with staffing and inventory, Lisa feels lucky to have great employees, repeat customers, and a supportive community.

“It takes a lot to run this business. But luckily, I have a great core group of amazing managers,” Lisa says. And she emphasizes being incredibly grateful for the employees (and customers) who’ve stuck with her through the pandemic. 

“It’s like having a second family. Especially during Covid, I’ve found that this is a nice little community, being able to lean on people and residents who come in to spend money,” Lisa says. 

The Nelsons have two daughters, 10-year-old Penny and 12-year-old Katie, who are also “jewelry addicts”, Lisa says. When asked if her daughters have plans to take over The Potlatch someday, Lisa responds, “They talk about it all the time. In their ‘What Do You Want to Be When You Grow Up?’ reports for school, they say they want to be shopkeepers. My fifth grader says she wants to run a candy store.”

They already have a leg up on knowing how the business runs and Lisa appreciates their help. 

“They know how to use an adding machine, they’ll vacuum, clean windows. They’re reliable… and their little fingers are perfect for handling necklace clasps and earrings,” she smiles. “It’s cute, it reminds me of working with my mom,” Lisa adds.

This article originally appeared in the 2021 Fall Live.Work.Play. publication. 

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Business Profile: Keeping it in the Family – Spees & Spees Law Firm

October 7, 2021 | Kayla Anderson

Frank and Judy Spees have been attorneys with a focus in estate planning in Incline Village for more than 40 years, and now their daughter Kristen is next in line to take over succession planning for their clients.

“Our primary focus of what we do is estate planning, wills, trusts, deed work, and powers of attorney,” Judy says.

When Kristen graduated from Incline High School, she earned her bachelor’s degree from the University of Hawaii, Manoa, focusing on political science and then received her JD degree from the Thomas Jefferson School of Law in San Diego. “I practice estate planning like my parents. They encouraged me to go to law school and now I am licensed in Nevada, California, and Hawaii.

It has been beneficial working with them because they have so much to teach me from their years of experience. I have been able to help them with technological advances by updating websites, fillable forms, and meeting clients online. Now, this is a job that can be done from anywhere in the world,” Kristen says. Her brother Justin is also a paralegal and investment advisor.

Visit Spees and Spees Law Firm.

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Business Profile: Mountain Workspace

October 6, 2021 | Ashleigh (Easley) Goodwin

Mountain Workspace is a co-working community in Incline Village, Nevada, featuring private offices, dedicated workstations, open workspace, mail delivery, and a conference room for rent. Click here to see more information.

At the close of September we introduced IVCBA@Mountain Workspace. A community within a community, what could be more appropriate than that for IVCBA’s home base? As you drive down Tahoe Blvd you’ve probably noted the luscious, well maintained garden decorating the street side crafted by Around Tahoe Tours. Maybe you’ve even seen Roger Kahn, owner, watering, as he does every morning. The quaint presentation doesn’t stop there. The facility is staffed from 9 a.m. to 2 p.m. each day.

Mountain Workspace offers far more than a quiet place to work while on vacation. There are dedicated work spaces ranging from a cubicle to your own secure office space. 

“Our goal is to suit the needs of the community by providing a location to work for entrepreneurs, freelancers, remote employees and anyone needing a place to set up shop for the day, week, month or longer”. 

Working from home provides certain amenities that you wouldn’t typically see in a corporate office space. With a mind for the region, it’s active visitors and residents, Roger had the space strategically fitted with several bathrooms, phone booths, and break areas. You can work the morning away, take in an afternoon hike, followed by a refreshing shower and be back at your desk in under an hour without driving home. The kitchen is complete with your normal amenities; fridge, microwave, and coffee machine. In addition there is a full stock of kitchenware to suit a variety of personal and business needs. Lunch meetings are a breeze here in the tech savvy conference room.

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