IVCBA 990 Document

2026 STRATEGIC PLAN

• Linda Offerdahl, Executive Director
• Kristin Derrin, Marketing & Communications
• Mike O’Neill, Operations Manager

MISSION: Build and grow cohesiveness for the sustainability of Incline Village and Crystal Bay

VISION: A thriving community that supports and is supported by its agencies, businesses, nonprofits, and residents

SUGGESTED VALUE STATEMENTS: (I used these at the annual meeting.)

• We work on behalf of the entire community.
• Everything we do benefits more than one organizational group.
• We provide tools that add value to local organizations.
• We bring people together to make our community stronger.
• We use placemaking to instill a sense of pride in our community.
• We build collaborative partnerships.Executive Summary

IVCBA is the community and business association in Incline Village, Crystal Bay. It provides a framework to support and engage our residents, businesses, and nonprofits, thereby creating a more cohesive and sustainable community. IVCBA programs fulfill its mission and vision by filling gaps in services not provided to Washoe Tahoe by its governance or its agencies. The programs appeal to every segment of our community; hence, the broad range of financial support does not tie us to any single segment. Broadly, these programs include communications, business networking, community-wide events, and beautification projects. They are inclusive by nature, meaning they engage organizations and residents in myriad ways.

The community website (IVCBA.org), SnapShot weekly newsletter, social media channels, and the LIVE.WORK.PLAY. Quarterly magazines are the core communication platforms. Content is primarily gathered from regional local news sources, member agencies, businesses, and nonprofits. A 4th issue of Live.Work.Play will focus on Families and promote the organizations that support them. Families represent an opportunity for growth to IVCBA.

Enhancements will be made to our signature events that bring the community together and promote member organizations. The Local Heroes Parade will offer bleacher seating to sponsors, and the Community Fair will expand its field games and food offerings. The Northern Lights Community Celebration will bring back its Forest of (nonprofit) Giving Trees and explore the possibilities of a Christmas Market.

Building on its success in 2025 and the establishment of the Sierra Giving Circle with fiscal partner Incline Tahoe Foundation, Incline Village Main Street will implement the Gateway Roundabout improvements and other beautification projects. We expect IV Main Street to establish its own C3 charitable organization status in 2026.

IVCBA funding is precarious. It is at the whim and the budgeting constraints of its investor-level members. 2026 will be a year of diversifying our funding sources. These will include funding from Washoe County, expanded event sponsorships through businesses and “friends and family”. By seeking a “c3” charitable status with Incline Village Main Street, we will be able to establish a broader charitable purpose that encompasses events and communication. Main Street organizations across the country have already established that model.

Staffing continues to be its greatest expense. As Linda transitions out of day-to-day operations and toward retirement in 2026/27, we will need to add a Director-level staff member to manage the organization, staff, and community programs. A budget that could sustain the organization is realistically $400,000 in 2026.

2026 OVERARCHING GOALS

Overarching Goal #1: Provide a plethora of communication and business programs that allow organizations to thrive and strengthen the entire community.

Strategic priority: Economic Vitality

Programs: Communications and Business Support

NEW:

• Add 4th issue of Live.Work.Play in September to appeal to young families
• Expanded Restaurant Week with on-site interviews and a donation to a local charity by restaurants
• Include more businesses in Village Center’s Fall Fest
• Offer 1-2 “Lunch and Learns” to build skills of business owners
• Strengthen membership benefits to increase member satisfaction and grow revenue
• Participate in Tahoe Prosperity Center “Business Walks” in the fall.

ONGOING:

• The Weekly SnapShot, IVCBA.org, LWP, social media, Vibemap
• Mike’s Monday Member emails
• Monthly Business Network Happy Hours
• Restaurant Week and Fall Fest

OVERARCHING GOAL #2: Brand IVCBA as the organization that fosters collaboration, encourages civic engagement, and brings the community together around common goals.

Strategic Priority: Community Engagement

Programs: Community-wide events, IV Main Street beautification, leadership programs,

NEW:

• Social media awareness campaign to strengthen the IVCBA brand
• Invite “Friends and Family” to nominate their own favorite local hero and be a sponsor on their behalf to help fund Local Heroes. Swag and perks commensurate with the level of sponsorship.
• Sell IVCBA Local Heroes-branded merchandise as a means of building awareness of IVCBA-run events, along with generating revenue.
• Revamp the format of the Washoe Tahoe Leadership Academy in September.
• Host IVGID candidate forum with Community Forum in September/October timeframe
• Explore the concept of a Christmas market at the Northern Lights Community Celebration to increase attendance
• Workforce Housing Series to present St. Joseph Land Trust TAHOE program

ONGOING:

• Local Heroes, Northern Lights, VIP Receptions, Washoe Tahoe Leadership Academy, Annual meeting, Housing Committee, IV Main Street Beautification

OVERARCHING GOAL #3: Establish sustainable funding and organizational growth. Broaden the base of Financial support through a variety of memberships, sponsorships, and charitable donations.

NEW:

• Expanded event sponsorships to help fund community events. By creating awareness of the community programs we fund and offer for free, we hope to build sponsorships ranging from businesses to “friends and family” who value community-wide events, as well as the Weekly SnapShot.

• GOAL for SPONSORSHIPS:
• NUMBERS: New Members | Renewals | Upgrades
• LWP REVENUE: reaching out to education-related businesses through the schools.
• Increase advertising revenue through SnapShot ads and a 4th LIVE.WORK.PLAY magazine
• Offer a competitive upgrade package to encourage higher memberships.
• Offer an incentive to staff to identify $100k of new revenue – Friends and Family
• Establish IV Main Street as a “C3” charitable subsidiary or identify a new fiscal sponsor.
• Establish funding through community service grants, commissioner grants, and this year, some funding in the Washoe County budget.

STAFFING

Replace Linda’s day-to-day work with a Director to oversee staff and community programs.

Hire a PT summer intern to offload administrative tasks from Mike and Kristin.

Executive Committee

• Co-President – Mike Young
• Co-President and Vice President – Sheila Leijon
• President-Elect – Jason Jurss
• Treasurer – Rick Sweeney
• Secretary – John Crockett
• Past President, Executive Director, and Founder – Linda Offerdahl

Directors at Large

• Dan Barden – Business Liaison
• Mary Danahey – Education Liaison
• Craig Iverson – Fiscal Guidance
• Jenny Molinelli – Community Liaison
• Stephan Porten – Community and Main Street Design Liaison