In The News – Tahoe’s first Wildfire Pro Shop opens in Incline Village
May 25, 2026 | Member Submitted
Originally published in the Tahoe Daily Tribune, 5/25/2026, Written by Victoria Mastrocola

As numerous 2026 wildfire season outlooks foresee a daunting and highly active fire season on the horizon, a new Wildfire Pro Shop is opening in Incline Village to provide affordable and environmentally-friendly wildfire defense.
Steve Conboy is the founder of Mighty Fire Breaker and the inventor of CitroTech, a plant-safe, EPA Safer Choice-certified fire retardant. His background as a mold expert, and former 45-year building and lumber professional led him to discovering a chemical reaction using tri-potassium citrate, a highly soluble form of potassium.
“You ate it today,” said Conboy. The ingredient can be found in a number of foods including jams, icecream, plant-based dairy products and sports drinks. “What’s interesting about it is when you spray it on the fuels – pine needles, dry grass, manzanita, lumber, paper, fabric, you can’t ignite it with a 3500 degree [Fahrenheit] torch.”